Most commercial web sites, they kind of assault the eyes with bright colors, slick graphics and cleverly disguised salesmanship. I am so happy not to be part of that world. I'd rather offer quality - let word-of-mouth spread the word, if it is deserving. If not, OK. I prefer presentation that is understated, beautiful and inviting - rather than manipulative in any way.
Look carefully at the choice of fonts, the spacing of everything, the color choices - none of it is by accident. It feels simple and friendly, because Arlene knows how to do that.
If you need a logo or web design - please visit her web site.